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    [Read Thoughts On Podcast Structure: Part 1]

    Every podcast is divided into segments. Even the hip shows that don’t do intros and just dive into the interview, dialog or conversation have them even if it’s just one or two. A lot of new podcasters fight segmenting their show. They are concerned that it will stifle their creativity or limit the scope of their potential topics. In the same way blinders limit a horses’ vision to help him focus on the road ahead, segments help you to instantly know what content you need created each week as determined by your topic. [click to continue…]


    Did you know that when you check your reviews in iTunes that you probably aren’t seeing all of your reviews? That is because iTunes has an individual store for 120 different countries. Your show is listed in every version (as far as I know) and each has the possibility of some additional reviews from foreign listeners! There are services that would love to charge you a lot of cash for every podcast you own every single month… but with a little elbow grease you can check these reviews yourself… or even set up a feed to have new reviews delivered to you automatically. All for free. [click to continue…]


    While there is no “best” way to get people to subscribe to your podcast from your website there are things you can do to make the option to do so more obvious. [click to continue…]

    This is a video tutorial that explains how you can fill in the static (unchanging) fields of your podcast episode id3 tags automatically using Mp3Tag Actions.

    If you have several podcasts or even one regular show typing in the ARTIST, ALBUM, YEAR and other static content can be redundant and if you’re me, outright annoying. Thankfully Mp3Tag (a free download) allows you to set up Actions to automate this process.

    The video above shows how to use the TITLE field and a series of format actions to fill in every id3 tag field, including the importation of your podcast cover art. After you’ve set up your first set of actions, creating one per podcast is a snap.

    If you have any tips about Mp3Tag or id3 tags in general, please leave them in the comments. Thanks!

    Download Mp3Tag (PC Only)

    A question was recently posed by Chris Cowan on The Hobby Podcaster Facebook group. He asked where the line was between podcasting as a hobby and being considered a professional. If you make money on your hobby podcast does that move you into the professional category? The conversation quickly shifted to the question of motivation… why and how we do what we do in the practice of podcasting. This is an important subject for me and what began as a short reply quickly became an entire post; the one you’re now reading. You may not agree with my particular slant on the topic—and if you don’t I would love to hear from you—but I think most of us would agree that our culture generally values Image over Integrity. This article is a critique of that distorted value, its influence on podcasting and our motivations in general.

    [click to continue…]

    Sometimes I think I enjoy starting new podcasts more than I actually like podcasting. Podcasting always wins out… but the result of my dual passions is that I have a lot of podcasts, some in an archived state, that are individually listed in iTunes. I’ve always worked to share each show’s audience with my other shows. That’s why I started the NLCast Podcast Network and even added a little toolbar to the top of each website in the network with links to the other shows. But the truth is, 9o% of my audience has never been to my site. They found me in iTunes or through their iPhone and their entire experience with my content has been via iTunes and on an individual show basis. Naturally I cross-promote within the shows themselves… but what I was trying accomplish could have been done a lot better, easier… and a long time ago if I’d known about this little trick. Here it is: [click to continue…]


    Whenever I get an email asking for advice about starting a podcast, I always cringe after I ask what the show will be about and hear, “It’ll just be me and my friends talking about geeky stuff.” You’re allowed to podcasting however and about whatever you want, but I have news for you: Unless you are famous, nobody wants to hear you and your friends talk about random geeky stuff. As my fellow podcaster Chris Cowan said, “[Listeners are] only interested in…something that piques their interest…Talking about random stuff is not going to pique someone’s interest…talking about their favorite TV show, activity or subject matter [will].” In other words:

    [click to continue…]

    I can’t believe I’ve written four of these How I Podcast articles. It’s interesting to go back and see how things have changed. Most of those changes have been in equipment and procedure. [click to continue…]

    Today I had a friend send me a Facebook message that linked to a Behringer Podcasting Kit mentioning that he was interested in possibly getting into podcasting. He wanted to know if the kit would meet all of his needs. I found that though you could podcast with it… it’s not what I would suggest to someone just starting out.

    I did some research and put together what I consider to be the best and cheapest setup or kit for podcasting. I put so much work into it that I thought I’d turn it into a post and share it here on the NLCast website.

    There are cheaper kits out there… but if you go this route your sound quality will rival any podcast out there. Plus, if you go cheap, you’ll just end up replacing everything anyway spending more money in the long run.

    [click to continue…]

    Looking around recently at a few of my fellow podcaster’s websites I was surprised to find how many didn’t have simple ways to subscribe to their show or to get in contact with the hosts.

    1. A direct link to your RSS feed.
    As a podcaster, your show’s success depends almost exclusively on how many listeners are downloading and listening to your shows. Your site should have an obvious link to your feed.

    2. A direct link to your iTunes listing.
    Love or hate it, iTunes is #1 when it comes to podcast distribution. Almost 95% of all of my downloads come from iTunes. For the folks who find you in iTunes, no biggie… but when you promo your site, when others link to you, they always send visitors to your main website. When they get there then need

    3. A link to a contact page with email, contact form and voice mail line.
    I’ve found that one of the best ways to grow your podcast audience is by word of mouth. People will be more likely to tell their friends about your show if their input has been read or played on it. So provide a contact page with an email address, a contact form, and your voicemail line if you have one.

    4. A brief description of your show.
    When your visitors come to the page, what is going to tell them that you’re not just a blog… that the real feature here is your audio shows? You’ve got to tell them. How you do it is up to you. On Nobody’s Listening’s site I use a subtitle, “A Clean Comedy Podcast” and a small About box in the sidebar that gives a little more information.

    5. A link to your promo.
    When other podcasters want to promote your show, they’re going to need a promo. Don’t make it hard to find. Provide a direct download link, not just a flash player.

    What did I miss? Add your podcast website “must-haves” to the comments.

    You can find other great articles on Podcasting here, including How I Podcast.