Sometimes I think I enjoy starting new podcasts more than I actually like podcasting. Podcasting always wins out… but the result of my dual passions is that I have a lot of podcasts, some in an archived state, that are individually listed in iTunes. I’ve always worked to share each show’s audience with my other shows. That’s why I started the NLCast Podcast Network and even added a little toolbar to the top of each website in the network with links to the other shows. But the truth is, 9o% of my audience has never been to my site. They found me in iTunes or through their iPhone and their entire experience with my content has been via iTunes and on an individual show basis. Naturally I cross-promote within the shows themselves… but what I was trying accomplish could have been done a lot better, easier… and a long time ago if I’d known about this little trick. Here it is: Continue reading →