What’s the main difference between regular cereal and generic. The packaging. I know kids say they can tell the difference… just like we adults swear we can taste the difference between tap water and bottled water… but in reality it’s the way the cereal is packaged that makes it more exciting.

I believe packaging is important in children’s ministry as well… especially to those of us who don’t have a lot of money and resources. We can’t all print every flier in full color and our check-in stations may never look like a children’s museum lobby, but there are several things we can all do to improve the packaging of our children’s ministry. Doing so will excite the children, volunteers and the parents we serve.

1. Laminate Signs

For some reason when I laminate a piece of paper, people pay more attention to it than when I just print and stick.

2. Pre-Printed Paper for Fliers

Even if you can’t print in color, you can buy paper with pre-printed backgrounds… or even better use a high-volume, low-cost print shop and have a whole mess of custom printed paper to make fliers and handouts on.

3. A Great Logo

It may cost a little money, but getting a great quality logo is a great way to package your ministry. I happen to do low-cost, high-quality logos over at DrawYouAPicture.com. Most of the time ministry logos only cost $65 and I’ve yet to charge more than $99 for a single logo.

4. Dress Up For Church

I know most of we children’s ministers don’t like church clothes but dressing ourselves up is probably the easiest way to dress up our own ministry. People outside of kids church never see your ministry… but they do see you.

5. Keep Classroom Decorations Fresh

Every church classroom I’ve ever seen has had old stuff on the walls. It’s been up so long that no one even sees it anymore. Same with bulletin boards. It costs little to nothing to keep these things current. You just throw out the old stuff and put up the new. And when you do put it up, put it up straight, centered, and without visible tape or staples. Thumbtacks still look good, but double sided tape looks even better!

6. Clean Storage Areas

Your pastor hates your storage room. It bothers him. It bothers you… but you’re used to it. It would bother your parents if they saw it. Clean it up… or at least get it organized. Same with classroom cabinets, drawers and countertops. Old curriculum, handouts, copies, old cookies… they all need to be given away or thrown away.

7. Clear Copies

This is a pet peeve so bear with me here. I hate it when I can see page numbers, curriculum titles, and copied hole punch holes on handouts. I want my copies to look first generation. A little whiteout goes a long way in improving the look of your copies. You can even keep a strip of paper on hand to place over the holes on punched originals. And for the love of all that is holy, make sure your copies are square to the paper.

Packaging isn’t the most important part of children’s ministry… but it is an important part. When you take pride in the little things the side-effect is that others will respect what you do more. Plus God seems to bless folks who are faithful in the little things.