A question was recently posed by Chris Cowan on The Hobby Podcaster Facebook group. He asked where the line was between podcasting as a hobby and being considered a professional. If you make money on your hobby podcast does that move you into the professional category? The conversation quickly shifted to the question of motivation… why and how we do what we do in the practice of podcasting. This is an important subject for me and what began as a short reply quickly became an entire post; the one you’re now reading. You may not agree with my particular slant on the topic—and if you don’t I would love to hear from you—but I think most of us would agree that our culture generally values Image over Integrity. This article is a critique of that distorted value, its influence on podcasting and our motivations in general.